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Patients, PHI, Social Media and HIPAA

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Special Note: The term “patients” here is used as we are discussing medical clinics and HIPAA in particular. However this applies to ALL businesses with clients and customers. Your clients, customers, and patients deserve (and legally have the right to) privacy. Please read and heed the warning even if you aren’t bound by healthcare laws. […]

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Facebook Live Audio Version

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Ohhhh it’s coming! Facebook is going to take over the world! Are you going to be part of it? Or stand by on the sidelines. Recently Facebook announced a NEW feature, Facebook Live Audio! Sounds great right? All the fun of reaching your audience without having to worry about your background, or makeup, or bedhead. […]

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Q&A: Help! I have a dip in email open rates!

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I love being able to take re-life information and questions I receive to turn it into applicable lessons for my readers. I received this message from a client recently: Help! My open rates have dropped from around 32% to around 18%. We have to fix this. I think it is because I changed my email […]