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Patients, PHI, Social Media and HIPAA

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Special Note: The term “patients” here is used as we are discussing medical clinics and HIPAA in particular. However this applies to ALL businesses with clients and customers. Your clients, customers, and patients deserve (and legally have the right to) privacy. Please read and heed the warning even if you aren’t bound by healthcare laws. […]

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Facebook Live Audio Version

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Ohhhh it’s coming! Facebook is going to take over the world! Are you going to be part of it? Or stand by on the sidelines. Recently Facebook announced a NEW feature, Facebook Live Audio! Sounds great right? All the fun of reaching your audience without having to worry about your background, or makeup, or bedhead. […]

5 tools for instagram marketing

5 Awesome Instagram Tools

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Wow! Instagram is a phenomenal place to build your brand! There are few businesses that wouldn’t benefit from a sweet presence on Instagram, right?! Here’s the thing, most of us with techy brains REALLY dislike the fact that analytics and scheduled posting are not really available on Instagram. Stop the presses! There are some really […]

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Marketing 101: Don’t point in all directions

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[Simplify Your Marketing Tip] Are you trying to be everywhere all at once? It’s exhausting (and divides your audience unnecessarily). Pick one place for marketing and really be there. Then use all other outlets to direct traffic back to your one place. Make sense? For example: if blogging is your main platform then rock it […]

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Pinterest: Is it right for your business?

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Are you on Pinterest for your business? How much time does it take you compared to the business that it drives…heck even the traffic? You see, we get a ton of potential clients knocking at our virtual door and asking us to manage their social media. It usually goes a little something like this: Client: […]

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Top 4 Business Blunders on Twitter

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We all make mistakes in promoting our businesses. Here are the top 4 small business blunders trending (see what I did there) on Twitter: 1- Auto messages. Many businesses send auto-messages to “buy this” or “download that” when a user decides to follow them on Twitter. BIG MISTAKE. This is akin to spamming someone in their […]