One often asked question is, “Do I really need to be on social media? Is it worth it? I’ve tried it and it doesn’t work.”
The simple answer is: YES! You do need to be on social media. And Facebook is still the one that you need to select to focus your efforts on first.
Facebook commands 1.35 billion users and 1.2 billion mobile users. In the USA and Canada there are 206 million active daily Facebook users. My math whizzes tell me that is over 80% of the population of the U.S. and Canada.
Now tell me about how your clients aren’t on Facebook?
Hopefully that is settled in your mind as well. Next, we must address the “I’ve tried it and it doesn’t work” statement. It really is the elephant in the room.
Facebook is the most highly targeted form of reaching prospective clients with your marketing message at your disposal. It is also the least expensive (at this point). So why isn’t working for you?
Here are the top mistakes I see business make on Facebook and how you can avoid them:
- The wrong kind of Facebook Page. It is important that your business operates a business page that is geared toward places with brick and mortar locations (assuming you are not an online business). This is not a personal page. Business pages are important for many reasons but primarily because they allow for targeted advertising and provide excellent insights. It is also against the Terms of Service for Facebook for you to operate a personal page as a business.
- Poorly sized header and profile images. You don’t want your business brand to look sloppy or unprofessional. Make sure all images are put together within the proper dimensions specifically designed for Facebook.
- Correctly set up a well-thought out About and Info Tab. You need to make sure this information is filled in properly so that the correct information comes up and directs your client or prospective clients where to go without them having to click through to figure out how to reach you or find your business address.
- Being too spammy. What is “spammy”? Promoting, promoting, promoting. It is the quickest way to drive down engagement. No one likes to be sold to all of the time, and when you over-promote you are pushed to the bottom of the newsfeed because no one interacts. You should aim for an 80/20 split. For every 10 posts you make, 2 can be promotional in nature.
- Neglecting to respond to feedback. It is important that you don’t just set your posts to automatically post and then never check in to respond to feedback and engage in the community you are creating. You can also appropriately respond to negative and positive feedback.
Are you making any of these mistakes?