I bet the title of this post brings to mind sweaty palms, red faces, voice quivers, and maybe even some hyperventilation. The simple fact of the matter is that speaking in front of your target audience can be a wonderful way to attract clients and grow you business.
Unfortunately, these opportunities are often overlooked or ignored for other “less visual” options. They shouldn’t be, though. The most powerful tool that you have for your business is you (well and maybe me LOL).
Typically, there are a few different kinds of speaking engagements. Today, I am referring to the types that build your network, your authority, and/or give back to the community.
Where do I find these types of engagements?
In your next team meeting (even if the team is just you, or you and your spiritual team), brain storm in these areas with your target market in mind:
- Public Gatherings
- Special Events
Once you have a list together, approach these organizations and offer to speak on a topic that their audience will be interested in. Make sure you’re prepared for any questions they may have about you or your topic.
For example, if your business offers editorial assistance to writers in the business market, speaking at a local organization for small businesses about a topic that is relevant to them will not only showcase you, but also your business.
Remember, when selecting events and organizations to partner with, it is vital to seek out your ideal market. During your brainstorming, make sure to “think outside the box” as you consider markets you could potentially break into.
And if speaking in public isn’t your favorite option…don’t worry! I frequently get paid to speak from the comfort of my jams right here in my home office. I give teleseminars, webinars, radio interviews… you can too! It takes a little practice but once you get the hang of it—you too will start brining in the business and growing your list with public speaking.
Next week we talk about frequently asked questions when searching for speaking gigs.