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Marketing 101: Don’t point in all directions

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[Simplify Your Marketing Tip]

Are you trying to be everywhere all at once? It’s exhausting (and divides your audience unnecessarily).

Pick one place for marketing and really be there. Then use all other outlets to direct traffic back to your one place. Make sense?

For example: if blogging is your main platform then rock it and make it the best blog in your niche. Over deliver on information, really give your best. Use Facebook, Video, Podcasts etc to direct peeps back to your blog.

Example 2: if podcasts are your main place to be, deliver your most valuable content there. Send people there from your other social media outlets.

Don’t send peeps from FB to your videos or to your podcasts on other platforms (unless it is via your blog).

Make sense?

Questions?