You see, we get a ton of potential clients knocking at our virtual door and asking us to manage their social media. It usually goes a little something like this:
Client: Hi! I am so excited I found you! Do you do all of social media?
Me: Sure do! What are your favorite platforms where your ideal client hangs out?
Client: Well I am not sure, but I am looking for someone to manage my Facebook, Twitter, Google+, Tumblr, Reddit, Instagram, LinkedIn, YouTube, Qik, Pinterest, uhmm let see…
Me: okay well, what kind o…
Client: Oh that’s right Vimeo, Yelp, Foursquare, Ello…can you get me an invite to Ello? StumbleUpon, Flickr, Meetup…and… Myspace. What does that package run?
Me: Well, let’s roll it back here a minute. Do you have audiences on all of these networks?
Client: Well no, but that’s what you’re for right?
At this point I have either choose to complete their request and manage all of these networks for them or educate them a little bit and save them from flushing money down the drain.
Here is the thing, someone somewhere has convinced soooo many business owners that they must be present on every single network. That is simply not the case! And I will use Pinterest as a perfect example…
Yes, there are some fabulous ways to drive traffic on Pinterest if you are the right kind of business. (Not to mention, personally… I am a Pinterest-a-holic, seriously… I need an intervention.)
What is the wrong business for Pinterest? Well I encourage you to really check-in about your business, but pretty much anything corporate and stuffy and anything that is B2B and go ahead and throw about 60% of brick and mortar businesses in that pile, as well.
That means if your biz fits in the category of businesses I just mentioned, then it doesn’t matter how awesome your Pinterest is, it isn’t going to drive traffic or sales and it isn’t going to be a judicious use of your precious marketing budget.
BUT there are some businesses that you may not have thought of that Pinterest is FANTASTIC for.
Any business you demonstrate
just to name a few
Begin with 1-2 social media platforms where your ideal clients hang out in droves. Once you have those engaged, you may add a third or fourth platform. Then stop and assess again once those are engaged.
Don’t let high-pressure sales or studying all the “experts” online convince you that you must be on every network!