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Facebook Live Audio Version

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Ohhhh it’s coming! Facebook is going to take over the world! Are you going to be part of it? Or stand by on the sidelines. Recently Facebook announced a NEW feature, Facebook Live Audio! Sounds great right? All the fun of reaching your audience without having to worry about your background, or makeup, or bedhead. […]

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Marketing 101: Don’t point in all directions

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[Simplify Your Marketing Tip] Are you trying to be everywhere all at once? It’s exhausting (and divides your audience unnecessarily). Pick one place for marketing and really be there. Then use all other outlets to direct traffic back to your one place. Make sense? For example: if blogging is your main platform then rock it […]

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FAQ Finding Speaking Gigs

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Last week we discussed speaking to build your business. You can read that here. This week lets touch on some of the frequently asked questions about finding speaking gigs. What if I can’t find any engagements to speak at? Create your own! Contact your local small business bureau or chamber of commerce and ask them […]

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Best Time to Send an Email Broadcast

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I get this question a ton. It seems it comes in various formats, but all boils down to what is the best time to send an email broadcast? An email broadcast can be a sales pitch or regular newsletter or anything you are sending out to your list. There are several studies out there, and […]

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Are you Chasing Sales?

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Do you use your personal Facebook page for business? If you have read much on the IMG website or social media posts, well you know how we view that practice. Lately on my personal newsfeed there have been a number of posts from other business owners (on personal pages) talking about their success in their […]

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You Really CAN Afford Marketing

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We all know that if you are not marketing your business, I am going to wag my finger at you about the reasons that you should be. When I begin working with clients, there are many times when I ask what their marketing plan is and I get blank stares and sometimes even a cricket […]

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Do You Really Need Social Media for your Business?

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One often asked question is, “Do I really need to be on social media? Is it worth it? I’ve tried it and it doesn’t work.” The simple answer is: YES! You do need to be on social media. And Facebook is still the one that you need to select to focus your efforts on first. […]

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Personal or Business Facebook Pages

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Now about that data (read the first half of the article by subscribing to our newsletter), we always recommend an 80/20 rule when posting, otherwise your engagement drops off into the abyss. No one wants to be sold to, do you? If you look at this data below.. it shows when the fans of this business are […]