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Marketing 101: Don’t point in all directions

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[Simplify Your Marketing Tip] Are you trying to be everywhere all at once? It’s exhausting (and divides your audience unnecessarily). Pick one place for marketing and really be there. Then use all other outlets to direct traffic back to your one place. Make sense? For example: if blogging is your main platform then rock it […]

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You Really CAN Afford Marketing

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We all know that if you are not marketing your business, I am going to wag my finger at you about the reasons that you should be. When I begin working with clients, there are many times when I ask what their marketing plan is and I get blank stares and sometimes even a cricket […]

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Do You Really Need Social Media for your Business?

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One often asked question is, “Do I really need to be on social media? Is it worth it? I’ve tried it and it doesn’t work.” The simple answer is: YES! You do need to be on social media. And Facebook is still the one that you need to select to focus your efforts on first. […]

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Gratitude Today and Everyday

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Happy Thanksgiving! In honor of the Thanksgiving holiday, I would like to share with you something a little different than my normal posts on how to, for lack of a better phrase, breathe new life into your business or medical practice. Are you flat-out shocked that I teach my clients about gratitude? I think it’s […]

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Personal or Business Facebook Pages

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Now about that data (read the first half of the article by subscribing to our newsletter), we always recommend an 80/20 rule when posting, otherwise your engagement drops off into the abyss. No one wants to be sold to, do you? If you look at this data below.. it shows when the fans of this business are […]