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Why the Future of New Business Is Social Selling

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As an entrepreneur, one of my most important keys to success is staying positive — especially when facing the inevitable obstacles of running a business.

Potential investors, employees, colleagues, clients and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about.

Social selling is no longer optional for your business. It’s a powerful strategy that can help sell your ideas, establish credibility, secure funding, attract talent and win customers.

Social networking takes up nearly a quarter of all time spent online and reaches more than 75 percent of all Internet users. If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling.

, building relationships and changing people’s thinking are the linchpins of success. Today, social selling is the optimal tool for achieving both.

 

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